Sagittis sollicitudin turpis nullam rutrum commodo sagittis mattis donec adipiscing rhoncus quis feugiat quis venenatis tristique mi tempus
New mobile apps to keep an eye on
Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
- Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
- Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
- Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis
What new social media mobile apps are available in 2022?
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Use new social media apps as marketing funnels
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
- Eget velit tristique magna convallis orci pellentesque amet non aenean diam
- Duis vitae a cras morbi volutpat et nunc at accumsan ullamcorper enim
- Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
- Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Try out Twitter Spaces or Clubhouse on iPhone
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
In a world where technology advances at a breakneck pace, the concept of artificial intelligence has grown from science fiction to an integral part of our daily lives. In the realm of branding and marketing, a groundbreaking innovation has emerged – Generative AI. This cutting-edge technology has the potential to revolutionize the way brands create content, engage with audiences, and establish their identity. However, like any tool, Generative AI must be harnessed thoughtfully to avoid pitfalls and misuses. BrandGuard, the lead company in teaching machines to understand brands and branding, has put together different perspectives and a wide range of knowledge from multiple AI leaders with their latest ebook, "Generative A.I. for Agencies: The Peer Interviews".
As generative AI grows, companies will approach the new AI tools with a different perspective and way of use. As Marc Gawith wisely stated, "I think Generative AI, if not used correctly, can cause laziness and complacency. If you view this as a tool like a farmer would a tractor, you will be perfectly positioned to grow with this AI movement." Just as a farmer doesn't solely rely on a tractor to till the land, AI should not be a substitute for human creativity and expertise. Instead, it should be seen as an amplifier of these qualities, allowing brands to cultivate innovative ideas and strategies.
Amanda (Gold) Lapidot hits the nail on the head with her observation that one of the biggest mistakes marketers make is "not understanding its purpose and potential." Generative AI is not a magic wand that instantly conjures up content. It's a tool that needs guidance and human insight to truly shine. When used right, it can streamline processes, spark creativity, and elevate campaigns to new heights.
Amanda doesn't stop there – she also delves into a pertinent concern: "I think the biggest problem of generative AI will involve burnout for employees and a growth of ‘instant culture’." The allure of AI lies in its ability to generate content swiftly. However, this velocity can lead to a culture where 'quick' trumps 'quality'. This is where BrandGuard's expertise becomes irreplaceable by offering the right balance between efficiency and excellence, agencies can ensure they are staying on brand across all platforms and generate content that reflects their brands values.
Susan (Jankowski) Westwater concisely captures the possible misuse of generative AI stating: "While Generative AI offers numerous avenues for enhancing productivity and content quality, there remains a risk of it inadvertently contributing to the surge of lackluster or ordinary content when wielded improperly." The key takeaway here is recognizing AI as a tool rather than a replacement. By understanding its strengths and limitations, brands can use it to amplify their unique voice and produce outstanding content that resonates with their audience. Opting for BrandGuard's expertise and guidance will serve as a safeguard, guiding brands towards maximizing the benefits of generative AI while upholding the standards of creativity and excellence their brand strives for.
Generative AI is a remarkable stride forward in the realm of branding and marketing. With BrandGuard's new ebook, "Generative A.I. for Agencies: The Peer Interviews," agencies are provided with insight from numerous AI leaders as they explore and grow with the emerging technology. As the market leader in teaching machines to understand brands, BrandGuard's insights are invaluable in steering agencies away from common misuse and toward a future where AI is trained towards the needs of each unique company. It's time to embrace the potential of Generative AI while remaining steadfast in our commitment to creativity, quality, and brand integrity.
