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New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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Try out Twitter Spaces or Clubhouse on iPhone
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Generative AI is all the rage but attempts to apply it to your marketing workflows can be more of a headache than a panacea. Automation in ad tech has been around for a while, but the gating issue to building a fully automated system was the creative. You could mix and match some basic ad components but until recently it wasn’t possible to do brand new creative without a human in the loop. Dalle-2, Stable Diffusion, Midjourney, and other platforms and models have now made that possible.
Today we are announcing that Nova has put this together into a single end to end system that can scale granular marketing tactics to new levels. Where your team may generate dozens of ad campaigns, Nova can generate thousands, or tens of thousands, in minutes. Using your design brief and some sample content, Nova creates thousands of modifications that match underlying customer personas at very granular demographic, geographic, or intent based level. Best of all, it works. We’ve seen lifts of around 80% for early Nova beta testers.
As an example, imagine a user is searching for “best dog food for a beagle.” Showing an image ad with a beagle in it is much more likely to convert. However, there are 360 dog breeds recognized worldwide and your creative team doesn’t want to generate 360 versions of each ad they create - but that’s an easy job for AI.
Now the question may arise, if we are going to create all of this content on your behalf, does that become an approval nightmare? These generative AI tools make a lot of mistakes, so how do you know what goes out is good? How do you know it’s “on brand”? This is where Nova really shines. Our Brandguard technology is trained on historical data for brands, and can be fine tuned with data from your brand, to give a score for how close any piece of content matches your brand guidelines. To run your advertising at scale and speed of AI, you need an approval system that operates at the same speed and scale, and that is what Brandguard does.
So where is all this going? This tech has been in development for well over a year now and the vision we are working towards is complete revenue automation. With enough data and enough predictive modeling, Nova should someday be able to quote you a price at which our platform can generate new customers for you, depending on how many you want. That is where we believe this can go.
This is the early early days, but if this vision sounds exciting to you, we hope you will setup a demo and give Nova a try.
