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New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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Try out Twitter Spaces or Clubhouse on iPhone
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In the fast-paced world of technological advancements, the rise of generative A.I. has sparked both curiosity and concern. As agencies strive to stay ahead in the digital landscape, the question of how generative A.I. will affect employment looms large. In our new ebook, "Generative A.I. for Agencies: The Peer Interviews," we explore this topic, featuring insightful perspectives from industry experts.
We interviewed over a dozen experts in marketing and branding for their views on AI, asking them several questions about what the future holds. Here are some of our favorite responses from the ebook discussing the effects that generative A.I. will have on future employment.
According to Kimberly Reynolds, “Copywriters and virtual assistants are at a huge risk for unemployment”. The automation of content creation and administrative tasks by generative A.I. technologies may lead to a decrease in demand for human professionals in these fields. While concerns about job displacement persist, it is crucial to recognize that generative A.I. is a tool, and its impact ultimately depends on how it is employed. As Lance Junck aptly stated, "AI isn't going to take your job, someone using it will."
The adoption of generative A.I. tools are bound to have an impact on how companies hire and the composition of their workforce. David Jaeger shares his perspective when asked, “Do you think adoption of generative AI tools will impact how, and who, companies hire?” David Jaeger said, “ Yes. It allows lower-level people trained properly to punch out of their class. It also empowers higher-level people to triple their productivity .”
The interviewee’s that shared their knowledge and opinions on generative A.I. all have differing views and backgrounds. No one knows how large of a scale A.I. will grow to be and the effects it will have on the future of business. However, one thing is for certain, A.I. is developing and it’s here to stay.
"Generative A.I. for Agencies: The Peer Interviews" dives into the impact of generative A.I. on agency, effectiveness on employment and more. If you want to explore this topic more in-depth, our ebook, “Generative AI for Agencies: The Peer Interviews” is a great place to start. Download your free copy today!
