Using BrandGuard with Midjourney

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2022?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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Try out Twitter Spaces or Clubhouse on iPhone

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We’ve been heads down at BrandGuard on our chrome plugin, part of our “BrandGuard Everywhere” focus. So I want to show a quick example of how you can use Brandguard with Midjourney.

The use case here is one we’ve seen from several forward thinking companies. They are using Midjourney to generate images for various marketing use cases. Here we generate an image of a woman for the Ann Taylor brand to use in marketing materials. Then we use the BrandGuard chrome plugin to show that this image is approved and “on brand.”

And then, this is what it looks like if you expand the plugin to show the scoring. You can click into the plugin to see the various scores that go into the BrandGuard score. We currently have 12 models that check for things like brand safety, on-brandedness, style guide conformance, and compliance (if you are in a regulated industry).

Now let’s show an example that looks too sporty, and doesn’t qualify as an “on brand” for Ann Taylor. It’s too sporty, and also has the Nike logo (this kind of issue is really common because of the data these systems were trained on). So BrandGuard rejects this and will suggest to the content creator that the score is too low to use in any customer facing content. Without the Nike logo, as shown in the second picture, it will still show off brand because Ann Taylor isn’t a sporty brand. This is proof the models are picking up look and feel, not logos.